LAB Talks: How To Focus Your Passion + Define Your Brand

Moderated by Jerrod Sumner (Brandtabulous) with Stephan Brown (Glitterville).

Join us virtually as our beloved moderator, Jerrod Sumner hosts a candid conversation with Stephen Brown, the founder of Glitterville. This dynamic duo will discuss how to define your brand when YOU are the brand while still collaborating on other projects. So many of us struggle with brand identity when it comes down to a founder’s legacy—when the founder wears many hats and works across several brands. Listen in to learn about defining what you love, how to make it pay and how to keep it growing – and be delighted with their insight, positive energy, wit and wisdom.


Jerrod Sumner

Brandtabulous | @mrjerrodscott

Jerrod is a brand storyteller and stylist. Known as “the maker whisperer” His work with makers, artists and entrepreneurs has led him to work with retail partners and editorial print. With the maker, he listens and “gives permission” to dream and do bigger. He is sought after for his wit and wisdom to tell the maker story. Jerrod’s dedication to telling the story of modern makers has found his clients on the pages of O Magazine, Martha Stewart and more. Professionally, he is the founder of Brandtabulous, Creative Director of Rose & Loon and Aesthetic Editor of Minnesota Monthly. 


Stephan Brown

Glitterville | @glitterville

As a boy, crafts and decorating guru Stephen Brown found himself in post-holiday doldrums after every big celebration, but he learned that through crafting for the next upcoming occasion he could turn those feelings around and literally “Make every day a holiday!” Today he is the founder of Glitterville. His décor items dazzle celebrities and us alike. His styling work can be seen on the covers of O magazine.  Locally, he has worked with Department 56 on many projects. Stephen was also seen as a judge on TLC’s Craft Wars hosted by Tori Spelling and has the chicken to prove it, but you’ll have to tune in to hear that story. 

“The secret to being a unicorn…just say you are one. And believe it.”

– Stephan Brown


“Oprah is THE Queen of everything.”

Check out the behind the scenes with Stephen Brown, stranded on a glacier with Oprah for O Magazine photoshoot.

 Stephen’s favorite Oprahisms

  • Always ask yourself…What do you know for sure?
  • People show they who they are. Believe them.

Exclusive Glitterville Digital Downloads

Check out our digital downloads »


Thank you to the following businesses for their generous giveaways:

Glitterville / Rose & Loon / Tin Cup Design Co. / Amy’s Cupcake Shoppe / Steady Pour / Parallel Cafe

LAB Talks is a free monthly event curated by LAB in partnership with Hennepin Made and Parallel Cafe. Currently a virtual affair designed to kickstart your day and get you fueled on inspiration and passion, LABTalks celebrates local connections and perspectives – simply, people doing great things. Candid inspiring conversation and good company are always guaranteed.