Camp Birchwood has been championing girls since 1958, and it has quite an impressive reputation - Julia Roberts is an alum and has shared that Camp Birchwood is what made her who she is today. Even with many years of coveted memories, Camp Birchwood knew they were due for updating their identity. LAB was thrilled to have the opportunity to elevate their brand with a much improved website coupled with a fresh, comprehensive brand strategy. It was important to integrate some of the Camp Birchwood nostalgia that campers have admired and treasured for decades. LAB was able to provide an updated and modern look that showcases the credibility of the camp and helps attract new campers and families.