During peak holiday shopping weekends, LAB was asked to curate and staff a thoughtful, hygge-inspired space for Galleria guests to recharge and/or participate in one of the LAB modern DIY activities. The warm and cozy LAB Lounge became a popular in-mall destination to not only seek respite from the hustle of holiday shopping - but also to create beautiful handcrafted gifts, sit for a live watercolor portrait and receive giveaways from mall tenants which effectively drove in-store traffic. In addition, a complimentary gift wrap station was curated and designed for the guests at an additional location within the Galleria.