During peak holiday shopping weekends, LAB was asked to curate and staff a thoughtful, hygge-inspired space for Galleria guests to recharge and/or participate in one of the LAB modern DIY activities. The warm and cozy LAB Lounge became a popular in-mall destination to not only seek respite from the hustle of holiday shopping - but also to create beautiful handcrafted gifts, sit for a live watercolor portrait and receive giveaways from mall tenants which effectively drove in-store traffic. In addition, a complimentary gift wrap station was curated and designed for the guests at an additional location within the Galleria.

Event Curation
Event Decor + Signage
Social Promotion
Email Marketing
Influencer Marketing
Media Coordination 
Day of Coordination
Day of Staffing


Influencer Marketing 
Styled Photography
Workshop Instruction
Day of Coordination
Day of Staffing







Event Curation
Event Decor + Signage
Design Services
Social Media Marketing
Email Marketing

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