Upon bringing the physical manifestation of their values to the Mall of America in the form of a state-of-the art experiential lifestyle hub, Lululemon collaborated with LAB for a month-long, inspirational, in-store activation to engage Lululemon guests. The interactive aromatic station featured three core essential oil families promoting wellness and mindfulness installed within the Sweat or Grow areas of the store. The beautifully designed free-standing mobile set encouraged guests to explore various scents, recipes and learn about the power of essential oils for personal wellness in an approachable and instagrammable setting. 

Interactive Experience Curation
Installation Decor + Signage
Design Services
Social Media Marketing
Email Marketing
Styled Photography

Social Media Marketing
Email Marketing
Styled Photography






Interactive Experience Curation
Installation Decor + Signage
Design Services

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