Northbound is a local TV show currently in pilot. The show features different areas of Minnesota and shares the stories of the people, places and what makes this state so great. LAB created the design elements to support the concept of this show and bring it to life on TV. Key branding elements were created, in addition to all of the graphics seen throughout the show.

Illustration
Design Assets
Branding
Merchandise Design

Illustration
Design Assets

Branding
Merchandise Design

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