We are a Minneapolis-based creative agency connecting businesses to their community through branding, design, collaborations, brand experiences & community events. LAB is influential in setting the bar for first-in-class engagement, design services, and creating memorable experiences by bringing inspiring and relevant activations to your audience coupled with fresh design. 

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Over forty of the most unique and coveted local makers and businesses in the Twin Cities will be featured at Galleria as part of Holiday Reimagined curated by LAB. The Collective members and their collections will be showcased in a fresh, innovative and elevated way to support contactless QR code shopping this season. Find our curated Window Display across from Good Earth at Galleria through December.

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We’re heartbroken to share that the in-person Holiday Reimagined and Collective experiences will no longer be taking place in the coming weeks. Due to the rise of Covid-19 in our community and out of respect for the latest state executive order, we came to this incredibly hard decision. Although the intention was always to provide a safe and inspiring way to celebrate the holidays and to shop local, we truly feel that inviting our communities to gather at this time for the in-person market is no longer an option. 

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We appreciate all of the amazing support that we’ve received with ticket registrations, and in lieu of a public experience, be sure to shop our contactless display at Galleria and subscribe below to receive fun surprises directly to your inbox throughout the season. Be on the lookout for exclusive offers, dreamy DIY inspiration and day brighteners from LAB and Galleria to keep the holiday spirit glowing.

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Our unique strategy and passion for design offers one-of-a-kind branding and design solutions. Our collaborative marketing plan will effectively connect you to your audience and influence people to talk about your brand.     

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With unrivaled creativity and as champions of collaboration, we bring your brand to life with immersive brand experiences and customized activations.

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The LAB Studio is an inspirational space in downtown Minneapolis - ideal for photo shoots, off-site meetings, workshops, private events and launch parties. Natural light and carefully selected modern Scandinavian-inspired furnishings are our signature.

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LAB sets the stage each month for a panel of the most interesting and insightful in our community. Join us in hearing their passionate stories and insight that offer us compelling perspectives on making things happen IRL. Be inspired, learn from others, stay curious and gain access to resources, tools and strategies to help you make things happen. 


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LAB Talks is a free event taking place each month. Panels are hosted by LAB at The Holden Room in collaboration with Hennepin Made and Parallel Cafe. Kickstart your day with good company, inspiring conversation, and the perfect cup of coffee brewed by Parallel Cafe. (We are currently hosting LAB Talks virtually due to COVID-19.)

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Tickets are released the month of the event. Be the first to know the topic of conversation and the inspiring local contributors that will be joining us. Subscribe below to receive emails for LAB Talks details and registration.

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Our open studio is perfect for your next private event or workshop. Outfitted with oversized farm tables, AV capabilities, kitchen-access and drenched in natural light, LAB is an ideal space to host your guests.

Overlooking the iconic Minneapolis Sculpture Garden, our sunlit, industrial and modern studio is a beautiful, yet functional space to bring your team, guests or those you’d like to inspire.

Overlooking the iconic Minneapolis Sculpture Garden, our sunlit, industrial and modern studio is a beautiful, yet functional space to bring your team, guests or those you’d like to inspire.

Our natural light studio serves as the ideal studio for fashion, editorial and product photo shoots with floor-to-ceiling historic windows. Additionally, the space can easily accommodate video shoots. 

Our natural light studio serves as the ideal studio for fashion, editorial and product photo shoots with floor-to-ceiling historic windows. Additionally, the space can easily accommodate video shoots. 

Our studio provides the perfect space for brides to get ready, lounge with bridesmaids and capture stunning wedding photos with natural light and a modern backdrop.

LAB favorites, inspiration, event updates, and more. Subscribe to get worthy content directly to your inbox!

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