We are a Minneapolis-based creative agency connecting businesses to their community through branding, design, collaborations, brand experiences & community events. LAB is influential in setting the bar for first-in-class engagement, design services, and creating memorable experiences by bringing inspiring and relevant activations to your audience coupled with fresh design. 

Our unique strategy and passion for design offers one-of-a-kind branding and design solutions. Our collaborative marketing plan will effectively connect you to your audience and influence people to talk about your brand.     

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With unrivaled creativity and as champions of collaboration, we bring your brand to life with immersive brand experiences and customized activations.

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The LAB Studio is an inspirational space in downtown Minneapolis - ideal for photo shoots, off-site meetings, workshops, private events and launch parties. Natural light and carefully selected modern Scandinavian-inspired furnishings are our signature.

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LAB sets the stage each month for a panel of the most interesting and insightful in our community. Join us in hearing their passionate stories and insight that offer us compelling perspectives on making things happen IRL. Be inspired, learn from others, stay curious and gain access to resources, tools and strategies to help you make things happen. 


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LAB Talks is a free event taking place each month. Panels are hosted by LAB at The Holden Room in collaboration with Hennepin Made and Parallel Cafe. Kickstart your day with good company, inspiring conversation, and the perfect cup of coffee brewed by Parallel Cafe. (We are currently hosting LAB Talks virtually due to COVID-19.)

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Tickets are released the month of the event. Be the first to know the topic of conversation and the inspiring local contributors that will be joining us. Subscribe below to receive emails for LAB Talks details and registration.

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Moderated by Emily Gilmore (Still Kickin) with Ini Iyamba (Faribault Woolen Mills) and Jeffrey Moores (Greater Twin Cities United Way) along with Christie Covarrubias (Sun50) and Jazmine Smith (Eyekonz Sports).

Our open studio is perfect for your next private event or workshop. Outfitted with oversized farm tables, AV capabilities, kitchen-access and drenched in natural light, LAB is an ideal space to host your guests.

Overlooking the iconic Minneapolis Sculpture Garden, our sunlit, industrial and modern studio is a beautiful, yet functional space to bring your team, guests or those you’d like to inspire.

Overlooking the iconic Minneapolis Sculpture Garden, our sunlit, industrial and modern studio is a beautiful, yet functional space to bring your team, guests or those you’d like to inspire.

Our natural light studio serves as the ideal studio for fashion, editorial and product photo shoots with floor-to-ceiling historic windows. Additionally, the space can easily accommodate video shoots. 

Our natural light studio serves as the ideal studio for fashion, editorial and product photo shoots with floor-to-ceiling historic windows. Additionally, the space can easily accommodate video shoots. 

Our studio provides the perfect space for brides to get ready, lounge with bridesmaids and capture stunning wedding photos with natural light and a modern backdrop.

The Collective is an annual event curated & hosted by LAB that showcases local businesses and makers. The Collective is beyond your typical pop-up - it’s a modern marketplace - an interactive experience to shop local. 


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The Collective is an annual event curated & hosted by LAB that showcases local businesses and makers. The Collective is beyond your typical pop-up - it’s a modern marketplace - an interactive experience to shop local. 


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The Collective is an annual event curated & hosted by LAB that showcases local businesses and makers. The Collective is beyond your typical pop-up - it’s a modern marketplace - an interactive experience to shop local. 


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Due to COVID-19 and for the safety of our attendees, vendors, and employees - we have postponed The Collective 2020 until further notice. To stay in the loop about updates and new details, subscribe to our newsletter below. 

Due to COVID-19 and for the safety of our attendees, vendors, and employees - we have postponed The Collective 2020 until further notice. To stay in the loop about updates and new details, subscribe to our newsletter below. 

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We are thrilled to share that our 2020 location is at the former Restoration Hardware space at Galleria. This is a beautiful blank canvas that we cannot wait to fill with so many amazing local businesses, inspiration and unique experiences for all to enjoy!

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Meet the 2020 members of The Collective. We are thrilled to showcase these local makers and businesses with their beautiful products and artwork at our upcoming market. 

Meet the 2020 members of The Collective. We are thrilled to showcase these local makers and businesses with their beautiful products and artwork at our upcoming market. 

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LAB favorites, inspiration, event updates, and more. Subscribe to get worthy content directly to your inbox!

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