About LAB

We come to work every day because we believe there is a better way to approach marketing—it begins with community. We are continually fueled and inspired by those around us. We’ve changed the expectations of in-person events - championing local brands and bringing inspiration to life. We collectively celebrate a drool-worthy color palette, an undiscovered local gem, the studio light, and the power of collaboration.

Create.

Connect.

Collaborate.

Create. Connect. Collaborate.

The Story

LAB launched in 2014 as a platform to connect with the community through creativity & collaboration. Originally co-founded by Mollie Windmiller and Jessica Moriarty, now solely owned by Mollie, LAB has grown significantly and organically each year to expand our offerings to the community through creative services, community experiences, and the amplification of local businesses.

In 2020, Windmiller Design Group, Mollie's creative agency founded in 2008, merged with LAB to offer a more robust platform of design services to better support our clients and community through creativity. What was always a collaborative team effort since its inception, Mollie Windmiller’s passion for both design and connection came together strategically to better amplify and elevate local businesses. Together, these services provide an incredibly unique opportunity to build great brands by creating, connecting, and collaborating as the foundation. 

In 2023, LAB is expanding the marketing services supporting The Collective to strategically connect local businesses to their ideal audience. We also continually work with brands in both design + strategy to bring their unique visions to life both digitally and in-person.

Bringing the community together and championing local businesses is at the core of what we do.
Let’s connect to explore what we can create together!

Our Team

Owner / Creative Director

Mollie Windmiller

Skills: Creativity, positivity, connecting others

Passions: Family, a good pun, entertaining

Zodiac Sign: Virgo

Signature: Cortado, bourbon shared with others, clogs

Won’t say no to: The newest restaurant in town

You can always find me: Creating & connecting

Brand & Editorial Manager

Emma Geary

Skills: Storytelling, creating a community championing female entrepreneurs

Passions: Reading, lakeside walks, reality TV binges, journaling

Zodiac Sign: Gemini

Signature: Oat cortado, chunky sweaters, knowing every Taylor Swift song

Won’t say no to: A cheap flight, an Aperol spritz

You can always find me: At a bookstore, in a brewery

Graphic Designer & Illustrator

Erica Gloeckler

Skills: Illustration, instagram surfing, photography, exploring nature

Passions: Design, yoga, all things green, outdoors, Gilmore Girls

Zodiac Sign: Virgo

Signature: Cafe miel, high-waisted pants, a good meme, dance parties

Won’t say no to: A charcuterie board and red wine

You can always find me: Exploring NE Minneapolis

Marketing & Community Manager

Kate Wing

Skills: Content creation, collaborating, aesthetics

Passions: Faith, dogs, Solidcore classes, social media

Zodiac Sign: Sagittarius

Signature: Iced lavender latte, matching sets, photographing friends

Won’t say no to: A coffee date

You can always find me: Scrolling reels

Web Designer & SEO Specialist

Amy Boes

Skills: Design, making people laugh, hosting themed parties

Passions: Travel, art and history, interiors, shooting film

Zodiac Sign: Aquarius

Signature: Iced matcha latte, black turtleneck, oversized bag

Won’t say no to: An international trip

You can always find me: Thrifting, on the hunt for vintage

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