About LAB
We come to work every day because we believe there is a better way to approach marketing—it begins with community. We are continually fueled and inspired by those around us. We’ve changed the expectations of in-person events - championing local brands and bringing inspiration to life. We collectively celebrate a drool-worthy color palette, an undiscovered local gem, the studio light, and the power of collaboration.
Create.
Connect.
Collaborate.
Create. Connect. Collaborate.
The Story
LAB launched in 2014 as a platform to connect with the community through creativity & collaboration. Originally co-founded by Mollie Windmiller and Jessica Moriarty, now solely owned by Mollie, LAB has grown significantly and organically each year to expand our offerings to the community through creative services, community experiences, and the amplification of local businesses.
In 2020, Windmiller Design Group, Mollie's creative agency founded in 2008, merged with LAB to offer a more robust platform of design services to better support our clients and community through creativity. What was always a collaborative team effort since its inception, Mollie Windmiller’s passion for both design and connection came together strategically to better amplify and elevate local businesses. Together, these services provide an incredibly unique opportunity to build great brands by creating, connecting, and collaborating as the foundation.
In 2023, LAB is expanding the marketing services supporting The Collective to strategically connect local businesses to their ideal audience. We also continually work with brands in both design + strategy to bring their unique visions to life both digitally and in-person.
Bringing the community together and championing local businesses is at the core of what we do.
Let’s connect to explore what we can create together!
Our Team
Owner / Creative Director
Mollie Windmiller
Skills: Creativity, positivity, connecting others
Passions: Family, a good pun, entertaining
Zodiac Sign: Virgo
Signature: Cortado, bourbon shared with others, clogs
Won’t say no to: The newest restaurant in town
You can always find me: Creating & connecting
Brand & Editorial Manager
Emma Geary
Skills: Storytelling, creating a community championing female entrepreneurs
Passions: Reading, lakeside walks, reality TV binges, journaling
Zodiac Sign: Gemini
Signature: Oat cortado, chunky sweaters, knowing every Taylor Swift song
Won’t say no to: A cheap flight, an Aperol spritz
You can always find me: At a bookstore, in a brewery
Graphic Designer & Illustrator
Erica Gloeckler
Skills: Illustration, instagram surfing, photography, exploring nature
Passions: Design, yoga, all things green, outdoors, Gilmore Girls
Zodiac Sign: Virgo
Signature: Cafe miel, high-waisted pants, a good meme, dance parties
Won’t say no to: A charcuterie board and red wine
You can always find me: Exploring NE Minneapolis
Marketing & Community Manager
Kate Wing
Skills: Content creation, collaborating, aesthetics
Passions: Faith, dogs, Solidcore classes, social media
Zodiac Sign: Sagittarius
Signature: Iced lavender latte, matching sets, photographing friends
Won’t say no to: A coffee date
You can always find me: Scrolling reels
Web Designer & SEO Specialist
Amy Boes
Skills: Design, making people laugh, hosting themed parties
Passions: Travel, art and history, interiors, shooting film
Zodiac Sign: Aquarius
Signature: Iced matcha latte, black turtleneck, oversized bag
Won’t say no to: An international trip
You can always find me: Thrifting, on the hunt for vintage
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