Meet the Minnesota-founded wellness brands that are breaking the internet. From viral TikToks about vitamins to building a cult-following makeup brush set with millions of followers, how did these female founders and designers bring their ideas from conception to brands with global success?

In this LAB Talk, we're diving into the stories behind Odele, Rae Wellness, Welly, and Sigma Beauty...aka, the products in everyone's showers, makeup bags, and travel kits. The wellness industry is changing fast, and these Minnesota women are the agile entrepreneurs who are shaping a more equitable, beautiful future. Simone Xavier of Sigma Beauty, Lindsay Holden of Odele, Annie Litin of Welly, and Angie Tebbe of Rae Wellness all value not only strong design (peep their drool-worthy branding) but also accessibility and quality ingredients.

Join us for a conversation where we learn their origin stories, their biggest successes and failures, and where they're headed next. We're asking questions like what does clean beauty even mean? and how did you make your business dream a reality?