Salt Salon Spa Cafe
Project Scope
LAB had the opportunity to bring SALT to life visually - starting with brand identity and carrying that aesthetic and vibe throughout all areas including interior concepts, furniture and accessories, curated retail, signage and various marketing materials both in print and online. LAB’s full-service, start-to-finish involvement with SALT ensured an elevated, consistent look as well as refined messaging in all areas of the brand. When bringing this brand to life, customer service and a unique experience were in the forefront.