Henna & Hijabs

Jan 9

Project Scope

Branding / Website Design / Copywriting / Custom Illustrations / Marketing Collateral / Social Media Strategy / PR Launch Strategy

“You are beautiful because you’re wearing a hijab. Not despite it.” -Hilal Ibrahim, Founder of Henna & Hijbas

For Muslim women, choosing a hijab to wear each day is as natural as selecting a top. With limited options in major retailers, Hilal set out to create luxury, high-quality pieces that are offered alongside every other outfit essential. From silky chiffon to breathable jersey material, each hijab is designed for comfortable wear all day long, now available at Nordstrom.

To match the elevated hijabs that Hilal creates, LAB created a brand that effused luxury, style, and a nod to Muslim culture. In addition to a new brand, LAB developed brand messaging and a fresh website to showcase the products in an elevated, brand-forward way. We can't wait to share more soon!