A COMMUNITY OF LOCAL BUSINESSES & ARTISTS TO
CONNECT, ELEVATE AND EDUCATE

COMMUNITY IS EVERYTHING

At LAB, we believe in continually evolving to stay ahead of the trend curve and push ourselves (and our clients!) to new heights. In 2025, this means shifting away from producing pop-up markets and supporting businesses using our marketing, design, and storytelling skills to spread the word on an ongoing basis. Collective 2025 will be the go-to resource for all things local.

A MEDIA PLATFORM & MAGAZINE DEDICATED TO ELEVATING AND CELEBRATING LOCAL BUSINESSES & ARTISTS

@COLLECTIVEMN COLLECTIVEMN.CO

Meet Collective: a new media platform and magazine providing a deeper dive into local businesses, creatives, and entrepreneurs with eye-catching design and collaborative content.

The cornerstone piece is a design-forward, curiosity-piquing print magazine shared for FREE with the community twice per year. We’re building an accompanying digital platform to further build awareness and share local goodness on the daily.

6000+ copies of each issue will be distributed across the Twin Cities, free for community members to enjoy.

Example cover mockup. Image via Breaditorial.

LOCAL LOVES

The anchor of our content. Local Loves is a dedicated section of the magazine and website serving as a go-to resource for all things local.

Find everything from your perfect engagement ring to a quality therapist in Local Loves. We’ll provide guaranteed quality, personalized coverage at a much lower price than traditional ads.

This is ALSO A dedicated page on the CollectiveMN.com for readers to discover your business 24/7 online.

Example “Local Loves” section mockup.

COLLECTIVE WEBSITE

DEDICATED WEBSITE PLATFORM

To share local content on an ongoing basis, LAB will design a separate website for The Collective, sharing digital versions of the print stories, as well as digital-only stories and deeper dives into local businesses and products.

COLLECTIVEMN.CO

Collective MN website mockup.

COLLECTIVE SOCIAL

DEDICATED SOCIAL CHANNEL

Reach your ideal audience on a regular basis with content created and managed by LAB. We’ll share digital versions of the print stories, as well as digital-only stories and deeper dives into local businesses and products.

Many of our posts will be collaborative posts with @labmpls to leverage both audiences.

@COLLECTIVEMN

Collective MN Instagram mockup.

This is where you come in!

In 2025, we’re offering a Coverage & Community Package.

Join the 2025 Collective and spread the word about your business through a curated print and digital platform. Not only does this package include dedicated editorial coverage, but we’re also keeping the networking and ongoing learning elements of Collective years’ past that our community loves.

What You’ll Get:

COVERAGE

  • Coverage in Issue 01 and/or 02 “Local Loves" print feature in Collective Magazine

  • Feature on the Collective site on the "Local Loves” page (featured for 6 or 12 months after issue release)

  • 1 (or 2 for full-year packages) dedicated social post on the Collective IG page within 6 months of purchase, coinciding with Issues 01 and 02

COMMUNITY

  • Business Workshops: This package includes 3 free LAB workshops within 12 months of package purchase. 2025 workshops topics include (dates TBA):

    • Branding

    • Brand Messaging

    • Content Creation

    • Social Media Management

    • SEO Basics

  • Pre-issue release parties: We have someone you should meet. We're hosting a pre-launch party exclusively for our partners and sponsors, bringing the big businesses and the solopreneurs together in the same room. Don your favorite outfit and pour a glass of bubbly, it's time to connect!

Cost: $600 for one issue, $900 for both 2025 issues (6 months vs 12 months of promotion).
Payments can be split in two.

Past Collective members receive an exclusive discount! Let us know in your application if you were a Collective Member in years past for $100 off either package.
Are you a BIPOC-owned business? We have special pricing available for you, too! Get in touch at connect@labmpls.com for more information.

Timeline

JAN 2025

SPOTS AVAILABLE FOR SIGN UP UNTIL FEBRUARY 14, 2025

MAR 2025

WEBSITE LAUNCH
& SOCIAL TEASERS

APR 2025

ISSUE 01 RELEASE &
LAUNCH PARTY

OCT 2025

ISSUE 02 RELEASE &
LAUNCH PARTY

BETTER TOGETHER.