Wrinkleboss

May 30

Project Scope

⁠Meet Wrinkleboss, the brand and website we brought to life for an aesthetic nurse who ventured out into her own medspa business. We had the opportunity to bring a unique & approachable aesthetic to the medspa industry with genuine connection in mind!

After years in both healthcare and aesthetics, Nicole decided to take the leap and start her own business, bringing in LAB to tell the story, both visually and in words.

We created custom, mid-century modern-inspired patterns to give the brand an inviting aesthetic that can show up n multiple ways across her marketing materials to reflect her approachable style.

To give Wrinkleboss an extra kick of personality and emphasize its brand pillars, we created playful icons and phrases to instill a strong brand voice and visual presence.

The brand’s goal is to truly make every visit "a vacation for your face" and invite EVERYONE to take part in regular acts of self-care. Take a peek at Wrinkleboss' newly-designed website, and give her a visit in South Minneapolis this spring!